The $20,000 Hammer: Why Experience Matters in Engineering Solutions
A single hammer strike fixed the machine - $20,000 the cost. Why? "$10 for the hammer, $19,990 for knowing where to hit." Discover how engineering expertise turns simple actions into powerful solutions -and why experience often outweighs technology in solving complex problems.
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© GBN Systems
Imagine paying $20,000 for a single hammer strike. Sounds absurd? This story, shared by Mike Selmeier, COO of GBN Systems, perfectly illustrates why engineering expertise often carries a premium that transcends the simple tools involved. When a company faced with a defect in a very old and otherwise well-functioning machinecalled in the 75-year-old engineer, they weren't just paying for one hammer hit – they were investing in decades of accumulated knowledge.
The Power of One Hit: A Lesson in Engineering Expertise
The engineer applied a targeted hit - and the machine was running again.When presented with the $20,000 bill, the company's management was stunned. The engineer's explanation was simple yet profound: "$10 for the hammer, $19,990 for knowing where to hit." This story encapsulates a fundamental truth about engineering expertise: it's not about the tools, but the knowledge behind their application.
In engineering, the difference between success and failure often lies not in having access to the most advanced equipment, but in understanding exactly how and when to use it. This principle applies across all technical fields, from mechanical engineering to software development. The most sophisticated tools are only as effective as the expertise guiding their use.
The value of engineering experience manifests in multiple ways:
- Quick problem identification
- Efficient solution development
- Risk mitigation through pattern recognition
- Optimal resource utilization
- Time and cost savings
From Spark to Solution: The Evolution of Engineering Ideas
Ideas are the genesis of all engineering solutions. As Mike Selmeier explains, they represent the initial spark that drives innovation forward. However, the journey from concept to reality follows a structured path. It begins with what he calls "visions" – more refined and precise versions of initial ideas that move "from head to heart."
The transformation process involves several critical stages. First, ideas must be evaluated for feasibility and potential impact. Then, these ideas evolve into visions that provide clearer direction and purpose. Finally, these visions must be translated into actionable plans that can produce tangible results. This evolution requires both technical expertise and practical experience to navigate successfully.
Engineering solutions emerge when experience meets innovation. The most successful outcomes often result from combining fresh perspectives with proven methodologies, allowing teams to push boundaries while maintaining reliability and efficiency.
Beyond Tools and Technology: The True Value of Engineering Know-how
In today's technology-driven world, it's easy to assume that having the latest tools and software is enough to solve complex engineering challenges. However, as demonstrated by GBN Systems' 36-year track record, long-term success in engineering depends on accumulated expertise and deep understanding of fundamental principles.
Engineering know-how encompasses more than technical knowledge. It includes:
- Understanding of system interactions
- Recognition of potential failure points
- Ability to anticipate challenges
- Knowledge of industry best practices
- Experience with similar solutions
This comprehensive knowledge base allows experienced engineers and technicians to develop solutions that not only address immediate problems but also consider long-term implications and maintenance requirements.
Engineering Excellence in Action: The Modern Approach to Solutions
Modern engineering excellence combines traditional expertise with contemporary methodologies. GBN Systems exemplifies this approach through what they call the "GBN Systems way" – a comprehensive process that transforms visions into market-ready solutions. This approach emphasizes the importance of understanding client needs, creating elaborated products, and ensuring successful market implementation.
The modern engineering solution process involves:
- Vision detection and understanding
- Product development and refinement
- Solution implementation
- Continuous improvement and adaptation
Conclusion
The story of the $20,000 hammer reminds us that in engineering, as in many professional fields, true value lies not in the tools we use but in the expertise we bring to bear on complex problems. As technology continues to advance, the importance of experienced engineering judgment becomes even more critical. The most effective solutions emerge when seasoned expertise guides the application of modern tools and methodologies, creating outcomes that truly address client needs and market demands.
Editorial notice:
This article is based on the corresponding presentation during MedtecLIVE Innovation Expo 2025 and was created with the support of AI. The supporting programme of MedtecLIVE 2026, which will take place from 5 to 7 May 2026 in Stuttgart, also offers numerous lectures. The trade fair brings together suppliers, providers from the development and production of medical technology, OEMs, distributors and other players in the medical technology community.
