How KARL STORZ Empowers its Sales and Service Teams with AI Agents
KARL STORZ is a pioneer in adopting agentic AI within the German medical technology industry. In this presentation, business and technology leaders provide direct insights into their experiences and lessons learned.
-
© salesforce
Since its founding 80 years ago, KARL STORZ has stood for innovation in medical technology. Since 2019, Dr. Mareike Bollinger and Marius Sigmund have been driving the digitalization of customer-related processes in sales, service, and marketing as part of a global project. In the process, they have already gained extensive experience with AI-supported technologies and explored the potential of agentic AI early on.
In this presentation, learn how KARL STORZ:
- Transforms its digital landscape through the global rollout of Agentforce Sales and CPQ,
- Increases sales efficiency through AI agents,
- Relieves sales staff through agentic AI, and
- Increases customer satisfaction.
In addition, you will gain insights into the feedback from the KARL STORZ sales force regarding the introduction of Agentforce. An outlook on the upcoming optimization of customer service and the customer portal, taking local requirements into account in harmony with global standards, rounds off the presentation.
We also look forward to chatting with you in person over a delicious cup of barista-brewed coffee at our booth, 3-413.
Please note: the presentation will be held in German.
Speakers (3)
Dr. Mareike Bollinger
Director Customer Experience & Digital Enablement, KARL STORZ
Clemens Calheiros Brast
Regional Director, Medtech Strategy & Innovation, Salesforce
Marius Sigmund
Senior Director IT Digital Platforms, KARL STORZ
