The content marketing offer of MedtecLIVE
Reach exhibition visitors even after the exhibition - without any effort!
MedtecLIVE is more than an exhibition. MedtecLIVE is also the digital Content-Platform of the industry.
With MedtecLIVE you can reach the visitors in a targeted manner all year round. To do this, we monitor your existing content channels, such as your blog or newsletter, and automatically send your content to the people that are relevant for you. We do this on the platform and in personalised updates by email.
Like this, you achieve your year-round marketing goals easily and efficiently via MedtecLIVE.
Take 70 seconds to watch the video and find out how it works:
Which package is right for my year-round online trade fair marketing?
In addition to the basic media entry, we offer three more packages to support your online trade fair marketing. The right one for you depends on your goals.
Goal: Stay visible
The "365 Starter" package ensures that visitors continue to hear from you even after the trade fair.
Highlights: You can publish content after the trade fair, which will be included in the updates by e-mail sent to visitors.
Goal: New Customers
With the "365 Success" package, you actively generate new leads even after the trade fair – effortlessly.
Highlights: Our content team monitors your existing channels (e.g. your blog or newsletter) and publishes a suitable piece of content every second month. This content is included in the updates by e-mail sent to visitors. Thanks to advanced lead generation, you can see who is interacting with your content. The result: a steady stream of new leads through the platform!
Goal: Prominence
With the "365 Prominence" package, you not only generate as many leads as possible, but also ensure that visitors perceive your company as a key player in the industry.
Highlights: Your content appears monthly in updates by e-mail, and your company is suggested to users to follow. With advanced lead generation, you can see who is interacting with your content. And thanks to automatic publishing by our content team, there’s no effort required on your side.
You will find detailed information below. Our specialists will be happy to help you choose the right package.
Team MedtecLIVE
+49 911 8606 8544
medteclive@nuernbergmesse.de
Profile and preview tile with logo and lead generation
Present your company in an attractive provider profile - including lead generation via various contact functions that visitors can use to get in touch with you directly.
Visitors can follow your profile and will be displayed at the top of your profile. Your posts and events will appear in the recommendations and in the personalized updates sent to your followers by email. Tip: Actively attract new followers through profile promotion and interesting content.
The preview tile of your profile - including company name and short description - is displayed in provider overviews as well as in your posts and events.
Profile: Company logo
Profile: Short description & company profile
Profile: Location(s)
Profile: Unlimited contact persons
Profile: Lead generation via appointment, invitation or message
Profile: Follow your profile
Profile: Premium profile with hero image
Stand out visually. Add an attractive hero image to your profile and make your branding and message stand out.
Profile: Premium tile with background image
Stand out visually. Your preview tile stands out with an additional background image in direct comparison with other providers. This increases the click-through rate (CTR) and leads to more visitors.
Your premium preview tile is displayed in a variety of places: Exhibitor directory, search results, topic pages, etc.
Content and reach: Posts and events with lead generation
Posts:
In your articles, you present exciting innovations, products, services and much more to visitors. Design your posts in such an appealing way that visitors are motivated to read the post and interact with you.
Events: Can take place online, on site or hybrid
Publicize your events and target the right interested parties. They can register with one click - thanks to the networking function, you can see who is attending and the event will appear in the attendees' profile. Each registration is recorded as a lead and entered in your lead table.
Content and reach: Display of your posts and events in topic pages, personalized recommendations, search and overview
Content and reach: Inclusion of your posts in updates by e-mail to visitors
Reach the right visitors directly in their inbox!
Based on the topics and providers followed, visitors receive regular personalized updates by email. In these updates, your posts and events are sent by email to visitors who follow the topics linked in the post or event and/or their provider profile.
Content and reach: Featuring your posts on the start page
Increase the reach of your posts!
Featured posts are prominently displayed to visitors on the start page. This leads to more impressions, views and interactions - without any additional effort.
Branding and visibility: Logo ticker on start page
Your company is presented in the logo ticker on the start page - this increases your visibility to all visitors as soon as they visit the platform's start page.
Branding und visibility: Top-of-the-List positioning in the provider directory
Your profile will be displayed at the top of the provider directory. This leads to extra visibility and even more visitors to your profile.
Branding and visibility: Proposal of your company to follow in visitor onboarding
When registering on the platform, visitors go through an onboarding process. As part of this onboarding, selected companies are suggested for them to follow. This will generate many more followers for your company. And you can actively reach all of these people now and in the future.
Branding and visibility: Monitoring of one of your content channels in the 12 months following the trade fair and automatic publication of suitable articles and events
Our content team will contact you and discuss the channels on which you regularly publish suitable posts and events (e.g. your website, blog or newsletter). The team will prepare a suitable post or event for you every two months. You will receive a preview 7 days before publication and can make adjustments if you wish.
This allows you to reach your target group regularly between trade fairs, increase your reach and visibility and generate new leads - without any effort on your part.
Success after the fair: Featuring your posts and events in the personalized newsfeed
The personalized newsfeed keeps visitors up to date with your interests all year round. Your posts and events are displayed to the right visitors in the newsfeed. This way, you will always be remembered and position yourself as a relevant provider.
Success after the fair: Inclusion of your posts and events in the updates via mail to visitors
Statistics and leads: Dashboard with real-time statistics and leads table
In your dashboard, you can track how successful your online presence is. You will find the following statistics for each post, each event and your profile:
- Impressions: How often was the preview tile displayed to visitors?
- Views: How often do visitors click on the tile and view your posts and events?
- Bookmarks: How many visitors remember your posts and events?
- Links: How often do visitors click on links in your posts and events?
- Leads: How many visitors complete an interaction where they submit contact details to you?
- Inboxes: How many visitors have received your post via email updates?
The statistics allow you to draw valuable conclusions about which of your posts and events are well received by visitors and lead to many interactions.
Lead table: In your lead table, you will find all visitors who have carried out an interaction in which they transferred their contact data to you.
Analytics and Leads: Interested Members
The interested members are a game changer in lead generation.
With the "Interested members" feature, you can see which members (registered visitors to the online platform) have interacted with your profile and content. You can see how often each member has interacted (to qualify the interest of the lead) and when last (to understand the recency of the interest).
You will receive the information in the member profile of every member with a public profile and the company name of members without a public profile.
Use this data to:
- Get to know new leads
- Identify hot leads
- Contact leads
- Compare the data with your CRM or CDP
** For exhibitors at MedtecLIVE 2026: At least 365 days or until stand space confirmation for the subsequent event.
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Image sources: Video and Pop-up content © Conteo AG