Unlocking Growth Markets: Strategy and Practice for Internationalization
Unlocking growth markets is less an optional choice and more a strategic necessity for many MedTech companies today — and in many cases, already part of daily practice. But which markets matter? How can opportunities be realistically assessed, risks contained, and next steps planned solidly?
MedtecLIVE
Nürnberg,
Germany
This presentation shows how MedTech companies can approach internationalization in a systematic way — from understanding global framework conditions and prioritizing suitable growth markets to practical approaches for market entry and subsequent scaling. Ideal for companies that are just beginning their internationalization journey or aim to further develop it in a targeted manner.
Please note: this presentation will be held in German.
Please note: this presentation will be held in German.
Speakers (1)
Stefanie Zenk
Stefanie Zenk, Deputy Director of Healthcare Industry Export Initiative, Germany Trade & Invest
