BEGIN:VCALENDAR
VERSION:2.0
PRODID:spatie/icalendar-generator
NAME:Beyond Hardware: Scalable MedTech Growth Through AI-Powered Processes 
 in Sales\, Service\, and Marketing (AI Demo) [MedtecLIVE 2026]
X-WR-CALNAME:Beyond Hardware: Scalable MedTech Growth Through AI-Powered Pr
 ocesses in Sales\, Service\, and Marketing (AI Demo) [MedtecLIVE 2026]
BEGIN:VTIMEZONE
TZID:Europe/Zurich
BEGIN:STANDARD
DTSTART:20251026T030000
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260329T020000
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
END:DAYLIGHT
BEGIN:STANDARD
DTSTART:20261025T030000
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
DTSTART:20250707T172304
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
UID:69cff778e2eb3
DTSTAMP:20260403T172304Z
DTSTART;TZID=Europe/Zurich:20260505T140000
DTEND;TZID=Europe/Zurich:20260505T142000
SUMMARY:Beyond Hardware: Scalable MedTech Growth Through AI-Powered Process
 es in Sales\, Service\, and Marketing (AI Demo) [MedtecLIVE 2026]
DESCRIPTION:https://www.medteclive.com/en/e/beyond-hardware-scalable-medtec
 h-growth-through-ai-powered-processes-in-sales-service-and-marketing-ai-de
 mo.79358\n\nDeclining margins and high costs show: Excellent hardware alon
 e is no longer enough. To remain competitive\, organizations must transfor
 m into an ‘Agentic Enterprise’—an organization in which humans and A
 I work together as the ‘perfect mix’ to optimize the entire commercial
  lifecycle.
LOCATION:Exhibitor Forum (3-347)
END:VEVENT
END:VCALENDAR